SEO Campaigns

Getting your website ranking on Page 1 of Google takes time and attention. It’s an art every bit as much as it’s a science; results will not be instant - although we will make sure to focus on getting you some quick wins early on! Ideally, SEO should be an ongoing process, not a quick fix, which is why we provide ongoing SEO Campaigns to suit your needs and budget.

What is an SEO Campaign

After completing an SEO Audit, you will have a comprehensive and bespoke A - Z roadmap for your website marketing. Together we will define your KPIs, prioritise work to fit your budget and resources, and then allocate regular monthly time to complete the SEO. This work is likely to include some of the following areas:

Setting up tracking

At the outset we will ensure you have full tracking on your website.  This will include:

1. Google search console
2. Google analytics
3. Bing webmaster tools
4. Google tag manager
5. Set up site monitoring
6. Set up keyword tracking

Install SEO plugins

This will depend on what website you use, but common plugins for WordPress are Yoast and Rank Math and for Joomla, 4SEO.  There are many others on different platforms and plugins, they should be intuitive and easy to use.  

On-Page SEO

This starts with keyword research which we undertake during your SEO Audit.  

• Keyword research
  Your keyword research will be grouped into niche areas and these will form the basis for website pages and groups of interlinking website pages to form silos.  We will prioritise these keywords depending on your business priorities, the keyword search numbers, relevance and intent and how competitive it will be to rank for them.
• Optimise your content
  Using these keywords, we will update your website title tags, meta data descriptions, header tags and your body content.  

Content Marketing   

There are likely to be gaps in content that we identified during our keyword research and competitor analysis.  From this we will develop a content marketing strategy that can be used throughout your online marketing channels:

• Content is king
  Create unique and high-quality content and optimise it for your target keywords. This content can include articles, videos, and podcasts, and can be used in long form or shorter clips depending on the platform and desired results from the user.
• Social media sharing
  One piece of content can be used in numerous ways, for example, short snippets on TikTok, longer videos on YouTube, and enticing quotes from an article to encourage click-throughs. There are numerous ways to use this content, and it can be reshared with different angles multiple times.
• Email marketing
  Build a list of users who are interested in your product or service and share your content with them. This will allow you to nurture your users, giving them discounts, valuable free content, and demonstrating your business expertise. In this way, you can turn a one-time visitor to your website into a loyal ongoing customer. Read more about our email marketing. 

We have more resources on content marketing here:

• How to successfully content market 
• Content is King

Technical SEO

Ensuring your website is technically healthy will have a significant impact on your search engine rankings. Your SEO Audit will give your website a thorough health check and a priority of work that needs to be done.  

• Fixing website issues
  After a website audit and at the start of an SEO campaign, there are usually several technical fixes and speed optimisations that are essential to help your website perform. 
• Ongoing monitoring
  We use best-in-class technology to monitor your website and report on any issues, ensuring nothing lurks in the background needing to be addressed.
• Algorithm updates and opportunities
  We keep a proactive view on industry updates and will advise you on new opportunities and ideas to keep you ahead of your field.

Read more about work we have done on clients’ sites in our case studies. 

Collaboration and Training

Our clients often have a range of budgets and we pride ourselves on ensuring we get the most bang for that buck. This could be by becoming your dedicated marketing team, running your campaigns from A - Z, and leaving you and your team to focus on your business. Or you may wish to upskill your own team so you can do this work in-house. We can work alongside you in a collaborative manner, providing guidance and training.

Link Building and PR Outreach

One of the benefits of Channel's years of SEO experience is our deep understanding of Google and best practices in link building. The acquisition of targeted inbound links to your website is a key element to success in SEO, but Google’s algorithm is constantly evolving, so techniques that worked in the past are no longer valid. Creating a core of expert content can organically leverage links to your site, supported by bespoke blogger outreach, targeted PR links, quality directories, and relevant sites in your industry.

Local SEO

If your business needs to attract local customers, we will prioritise work on local SEO. It includes work such as:

• Google and Bing Business Profiles
• Website optimisation
• Online business directories
• Consistent NAP (name, address and phone number) citations
• Local content
• Online reviews

More about Local SEO 

Tracking and Reporting

All of Channel's SEO campaigns are completely transparent. We deliver regular performance reports which are clear and comprehensive. If they ever contain something you don't understand, we are always happy to discuss the results with you, to make sure you are completely clear about how your SEO campaign is working for you.

How long does an SEO Campaign last?

Ideally, consistent and regular work on SEO is the best way to achieve results. We offer discounted rates for six-month campaigns where we can have a clear plan to execute the work. Alternatively, you can book onto a rolling contract of work where you can stop the work at any time.

At Channel, we have decades of experience in SEO and digital marketing. We will guide you on this journey with full transparency and ensure you make your website a profit centre and not a cost centre!

Contact us today to discuss how our SEO expertise can help your website.