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Beyond Traditional Search: AI & Modern SEO

To succeed online, you need to be on Page 1 of Google for keywords and phrases that drive traffic to your website. That traffic needs to add value to your business, it might be converting users into paying customers, or building a list of potential people for an upcoming event. To achieve these goals, search engine optimisation (SEO) is essential. SEO is only one cog in the wheel to succeed online. Read more about other areas on our digital marketing page.

Channel Digital Approach to SEO & AI 

Understanding Your Business

What are your business goals and Key Performance Indicators (KPIs)? How well do you know your audience, what content do they love and where do they hang out online?  What are your business challenges?  These are amongst the many onboarding questions we will have for you at the outset of any SEO work.  Our aim is to be an integrated part of your marketing team, to understand how your business works best and help spot golden opportunities that will really make a difference to your bottom line.  

Looking to get found in AI search results?

Alongside traditional SEO, we help businesses gain citations and links through Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Read more about our AI Search services here.

SEO Audit

More detail on what to expect from an SEO Audit can be read here.  The report is comprehensive, with clear action points and a road map on the next steps.  It dives into the details, providing solutions for issues, giving you a comprehensive view of your marketplace, and most importantly helps you prioritise the next steps, especially those quick wins as we always aim to give you the best value for your money!

A - Z SEO Road Map

After the SEO Audit you will have an A - Z road map giving you the best approach to achieving success online.  We can run your SEO campaign to take you to the next level, or you can use the report for your own team to execute.  Often, clients prefer a mix of both, where we collaborate with your team, providing training and support as needed. Read more about our SEO campaigns.

Tracking and Reporting

A key part of any SEO work is tracking and measuring your progress against your KPIs. This is done in an easy-to-understand and transparent way.

FAQ’s

1. What is SEO?
SEO stands for Search Engine Optimisation.  The aim is to improve your website’s rankings and performance to increase organic (non-paid) traffic.  It involves keyword and competitor research, content and link creation and optimisation, and technical updates.

2. What does an SEO Audit include?
An SEO Audit gives you an A-Z Road Map for your website marketing. It includes the following, more detail can be found on our SEO Audit page: 
  • SEO Audit:  A review of your website to identify any issues, suggest improvements, and provide a plan for implementation.
  • Search Audit:  A review of your online presence, keyword research, and competition review.
  • Technical Audit:  Includes internal linking, crawlability, URL parameters, server connectivity and response codes, website speed, and mobile-friendly review.

3. Will you do SEO on a website you have not built?
Our SEO services are available for you, whether or not your initial website was built by Channel. For our own clients, we build websites with best practice SEO principles, ensuring the correct building blocks are already in place. However, this is only the first step for succeeding online, so we recommend an SEO Audit and Campaign.

4. What is Generative Engine Optimisation (GEO)?
Generative Engine Optimization (GEO) involves tailoring your website’s structure, content, and online authority so AI models, such as ChatGPT, Perplexity, and Google Gemini, reference, summarize, and cite your business in their answers. Read more about AI Search here. 

5. What is Answer Engine Optimisation (AEO)?
Answer Engine Optimization (AEO) focuses on structuring your content to deliver clear, direct responses to user questions. This helps your brand win featured snippets, answer boxes, and top spots on zero-click search engine results pages. Read more about AEO here.

6. How do GEO and AEO differ from traditional SEO?
Traditional SEO focuses primarily on ranking for specific keywords in organic search engine results pages (SERPs). GEO and AEO focus on positioning your content as the trusted source that AI answer engines use to construct their responses.

7. Does my business need AI Search Optimisation as well as standard SEO?
Yes. Traditional SEO builds the technical foundation, crawlability, and domain authority required for search engines. GEO and AEO build on that foundation to ensure you remain visible as prospective clients shift towards AI-assisted search and discovery tools.

Please contact us to discuss how our SEO expertise can help your website.

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