When Rossiter Wealth Management, led by Stuart Rossiter, launched its website on the Vision network in 2022, the primary source of organic traffic was from brand searches. While this indicated strong existing client recognition, the goal was to significantly expand the client base by attracting new prospects searching for financial services in the local area. The objective was to achieve high rankings for critical local search terms such as “IFA Somerset” and “financial adviser Bridgewater”.
When EMGE first engaged us, they already commanded a strong brand presence online, with over 86% of their organic traffic driven by branded search terms. However, they faced a critical challenge: they were invisible to high-value prospects searching for non-branded, technical industry intelligence. Although their keyword impressions were significant, the majority of these non-branded impressions were positioned below the first page of search results, effectively generating zero traffic.
Our strategy was developed with an intense focus on efficiency, employing high-impact, low-cost actions and quick wins due to the available resources. We knew this foundational groundwork would yield incremental growth in visibility and sales, which is now starting to materialise. We continue to work with the client, chipping away at further opportunities to strengthen the sales funnel.
