Search Engine Optimisation

Here at Channel, we have a deep heritage in Search Engine Optimisation (SEO).  Our team includes some of the most experienced and knowledgeable specialists in the industry.

Channel websites are built with best practice SEO principles in mind, using our depth of industry experience to achieve the results you need for your website - page 1 of Google.  Our SEO services are available for you, whether or not your initial website build was delivered by Channel.

Our SEO campaigns, executed by our team of experienced consultants,  are supported by best of breed technology that allows us to operate your project with the highest level of efficiency.

Web marketing & PPC advertising

The world of advertising and marketing is changing. As more and more consumers are turning to the internet to research and buy their products, its significance continues to increase. Online advertising spend in the UK alone is estimated to reach £5bn for 2012 (4% growth on the previous year), whilst 2011 saw year-on-year growth of 14.4%.

At Channel Digital, we have significant expertise in the optimisation of online marketing campaigns to generate strong ROI for our clients

One of the big growth areas on the internet has been social media, and more recently, the growth in social media marketing. It is one of the fastest growing forms of marketing at present, and it's here to stay in one form or another.

Social media represents a new style of engagement for businesses and it enables you to talk directly to large numbers of existing and future customers.  This is a huge step away from the traditional "Top-Down" form of advertising, where businesses pay vast amounts for a prime time tv slot to push their product to a passive audience. This form of advertising still has its place within your marketing strategy, but social media marketing creates a much more immediate and interactive relationship between product and customer.  It also allows businesses to take a much more forensic approach to targeted marketing campaigns.

The most critical considerations when planning your email campaign are the source of your prospects or mailing list and the nature and quality of your communications.

Your marketing list

Usually, the most effective option is to build your marketing list using a well crafted and attractive opt-in offer which allows you to capture the details of interested people directly via your website.  Optimising your site for the right kind of traffic in advance will help you determine whether you have generated a strong level of interest and opt-ins. Building your own list also means that everyone on it has chosen to hear from you - their search, resultiing in them landing on your website, was targeted to what you offer.  So you have already taken the first step towards answering their question and demonstrating your credibility as a potential trusted supplier.

Get the best out of your Joomla website and boost your search engine rankings

Joomla is a great CMS for building websites, which is why we ofen use it. But its 'out of the box' package can be a bit limited.  So when setting up your Joomla website, it makes sense to get a little help from Joomla SEO specialists who know what they're doing and can help you get the best out of it to make sure it’s optimised to perform as it should in the search engines.