What Does The Future Hold for SEO?

The world of Search Engine Optimisation has changed dramatically over the last few years as search engines like Google continue to refine their algorithms in order to deliver the most relevant results to users. This has led to an explosion in content as websites focus on increasing and improving what they have to offer to visitors. Hand in hand with this is the development of content marketing to promote this new content.  However, as this article from B2B Marketing discusses, SEO is still just as important as it ever was, although I do believe that social media is fast becoming an essential part of the digital marketing mix.